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Research by IRIS Software and AccountingWeb

11/6/2015

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​AccountingWeb and IRIS recently conducted some research with small business owners to identify if accountants are delivering the right sort of service to meet their demands.  The results were interesting with indications that accountants may not truly understand their own customers, and customers showing that they are looking at their own businesses more strategically.

Below is a recording of the webinar that I was invited to join to discuss the communication gap between small business owners and accountants.  The key message in the webinar is that accountants should streamline the compliance work to allow them to focus on the added value services that clients are now expecting.  
The Zoosme Accountants model is very much focused on delivering advisory and support services in line with delivering the compliance that is needed for the small business clients.  Zoosme Accountants have been driven by technology in order to make the compliance work more accurate, and more efficient to deliver to give our clients peace of mind and allow them to continue to run their own businesses.

Moving forward, Zoosme Accountants will continue to talk to small business owner, listen, and then respond accordingly  to ensure we deliver the services that are expected from our clients and prospective clients.
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    Authors:

    Image of Murray Pullin

    Murray Pullin

    Founder and Managing Director of Zoosme Accountants. 

    View my profile on LinkedIn

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